SevenOutsource » SEM

Article Submission…

admin — Wed, 26 Nov 2008 07:01:58 +0000

Articles as links The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them to places interested in quality articles. When you write articles for free you are typically given a by-line or author bio which you can link to your website. Most of these articles get picked up by many other sites which can provide us with valuable link backs. Where do I submit articles in my field? Some places will accept articles automatically and some require editorial approval. If you know your industry well you should know some places that accept articles. And if you have distributed it correctly, it will sit on hundreds of different web sites. Publishing informative articles on your own website and marketing them on social media and press release sites etc. is a great SEO tactic and the rewards can be plentiful.

If someone re-publishes your article then that’s fine, but don’t go out of your way to get an article published twice, only one copy will rank in the search engines and pass weight to your site. There is another important factor you need to remember. Once you have distributed an article online, it will exist online FOR A VERY LONG TIME – with YOUR NAME attached to it. And if you have distributed it correctly, it will sit on hundreds of different web sites. Clawing an article back at some point in the future will be a very difficult if not impossible task. Don’t publish any of your articles in more then 1 place. This one rule will help you on so many different levels with SEO. Publishing the article on your own site and article sites is a complete waste of time as article sites generally generate very little traffic and only one copy of the article will be counted by the search engines. Typically it is a good idea to review the editorial guidelines of websites before submitting articles.

This means you need it to reflect positively on your name, and on your business, not just now, but for a long time into the future. And an article you have put together in just five minutes with little care or attention is unlikely to do you or your business any justice. If you want article submissions to work for you as an online marketing strategy, it is absolutely essential that you give the highest priority to ensuring the quality of the article. Reading a few articles from the site should give you an idea what they are looking for. Don’t post anything really decent that stands a chance of getting links to an article directory, publish the good stuff on your own site in a blog or articles category and publish all of your OK articles on article directories. In addition to searching out people in your field you may want to use some of the Yahoo Announcement Groups and other article resources.

Search Engine Optimization (SEO)

admin — Fri, 05 Sep 2008 13:55:15 +0000

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. search engine optimization (SEO) is the art of getting a website to work better with search engines like Google, Yahoo, MSN and ASK. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Search engines need to understand a link is a link. It’s thought all search engines rank websites by the quality of incoming links to a site from other websites and hundreds of other metrics.

Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. SEO, the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Search engine optimization, the use of various techniques to improve a web site’s ranking in the search engines and thus attract more visitors. Search engines look for sites that employ these techniques in order to remove them from their indices.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Keep in mind that the Google search results page includes organic search results and often paid advertisement as well. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Advertising with Google won’t have any effect on your site’s presence in our search results. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.

Web Design : Internet Marketing Strategies

admin — Sat, 19 Jul 2008 08:36:59 +0000

An Internet marketing strategy is not only a good idea, it is vital to business marketing – particularly small business marketing. Having, maintaining, updating, and promoting a website is now a major factor in the success of any business, regardless of size.

Creating a website, and then sitting back and waiting for people to find it is not enough. Because of the billions of web pages, you must promote your website every chance you have. This is a critical part of not only your Internet marketing strategy, but also your overall marketing strategy. Customers are very willing to visit websites and learn about new products and services, but they need a little help getting there.

Most online articles, ebooks, webinars, and online courses about promoting a website rely on the web itself. While this is necessary, it isn’t enough, because your business may have many people who are not enthusiastic web surfers, but who would, nonetheless be interested in either shopping online, or learning more about your business there.

These people, the ones who are only lukewarm in their enthusiasm for the Internet, need to be reached in other ways. They may well “convert” to online shopping, or at least comparison shopping online, but they need a little push to try new things online. This is particularly true for very localized businesses, such as farmers’ markets or day care services. There are inexpensive and effective ways for you to reach these people online.

The problem with newspapers, aside from rapidly declining circulation levels, is that newspapers are large, and not neat, and if your ad is buried on an inside page, it may not get much notice. Radio ads must spell out the address of your website, and that is not a very accurate way of promoting it. On the other hand, direct mail postcards are small, convenient, and portable.

Ways in which you can use offline strategies to market your business and build enthusiasm for your website include: television and print advertising; business cards and business stationery; billboards, fliers, and catalogs; direct mail; telemarketing with website info included in the scripts; and news releases to all forms of local media.

Direct mail postcards should feature your website prominently. That way interested people can easily visit your website when they see your web address prominently displayed on the postcard.

Internet marketing strategy cannot depend solely on the Internet. Your Internet marketing strategy should include every means of promoting your website and building traffic from targeted customers. Television, radio, and classified advertising can be expensive, but if you do invest in these forms of media, make sure that your website is mentioned everywhere, and ask if those media can link to your site from theirs.

While every little bit does help, some advertising media are more cost effective and efficient than others. While your billboard ads should feature the address of your website, a person would most likely have to see the billboard many times before finally deciding to look up the website.

Trade journals are another good way to get the name of your website known while at the same time making it easier for interested parties to copy your URL and visit your site. If a trade journal offers to put a link to your website on theirs, this would help even more. Other methods do work and should be at least considered, but in many cases, people will have to see your newspaper or billboard ad multiple times before remembering your address.

Direct mail postcards are small enough to hang onto and perhaps place in a shirt pocket, making it easier to have your website address handy. It is more likely that potential customers will still have a direct mail postcard handy when he or she is on a computer. While many forms of offline advertising can help promote your website, direct mail postcards are an often overlooked advertising medium that is very easy for customers to use to find out about and visit your website.

In directory submission a website is enlisted with an online directory.

admin — Thu, 08 May 2008 18:11:18 +0000

You must submit your site to the proper category and sub-category to have it reviewed by the proper editor! Because directories are generally quite large, they need a certain amount of PageRank to get all of their pages indexed properly. Our submission services ensure that each manual directory, we submit to is relevant to your site; each directory is chosen based on pedigree and reliability. Directory editors are overloaded with submissions: they won’t do your job for you and research the proper category for your site. Submit to the sites on our best free directory list. These are established sites that have actively adding free submissions.

However a high PageRank isn’t the be-all and end-all. Google’s recent crackdown on directories6 has made visible PageRank even more irrelevant when it comes to choosing directories. Inappropriate submissions are much more likely to be rejected instead of forwarded to another editor. There are directories out there that have no PageRank whatsoever that can offer value. The links that you get are one-way permanent links for your website; no reciprocal links are required. You may also increase your chances if you submit to the regional portion of a directory.

Our service ensures that each directory, we submit to has been thoroughly researched and not blacklisted by any search engine. If a directory is ranking well in the search engines then you can rest assured that it has enough PageRank. For instance, imagine that you own a real estate agency in Alabama and want to submit your Web site to Yahoo. In the main directory portion – Business and Economy/Real Estate – there are 343 sites listed already. However, if you look at the regional portion of the directory – Regional/US States/Alabama/Real Estate – there are 11 sites listed. We now offer full packages for link building based on our new SEO Model. Better still,- we offer only one-way linking services so no reciprocal links are required.

Whether you are looking to do a free directory submission or are willing to pay for the top web directories on the internet, our extensive web directories list and free directory submission tool will help you submit to directories more easily and get more one way text links to your site. In general, editors are more willing to accept sites into categories that have relatively few listings. Our package include manual directory submissions, article writing, submit, professional press release writing and syndication, social bookmark submits, relevant forum links and contextual link. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. We allow our users to give 10 unique titles and 10 unique descriptions to avoid duplication of content.

SEM a form of Internet marketing

admin — Mon, 25 Feb 2008 16:27:46 +0000

As a full service Internet marketing company and online marketing agency, eVisibility focuses on ROI driven campaigns and initiatives for each one of our clients. SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Your ROI could be in a comprehensive search engine marketing campaign, focusing on organic search engine optimization and pay per click management. Or maybe it’s an online media campaign focused on building brand recognition and utilizing social media, behavioral retargeting and targeted network buys. All sites are not created equal, which is why we provide comprehensive and customized solutions for all of our clients. These articles and posts tend to focus on the overall value of search marketing tactics and the need to integrate several forms of online marketing to build stronger results.

Services Include:

Keyword Selection – Search terms that actually show high marketing potential will be chosen to incorporate into your optimization and marketing project.

Keyword Research – Up to 100 keywords will be researched is your target market really searching for the words that you think that they are?

Hand Submissions - Your web site will be submitted by hand to the major search engines.

Search Engine Friendly Web Design Analysis - Certain web design practices could actually harm the high search engine ranking potential of your web site. If any of these issues exist in your web site, we will inform you, make recommendations and make possible changes at your discretion.

Crawler Accessibility Conformity – We make sure that your web site conforms with search engine friendly guidelines to ensure that optimized pages are crawled, spidered and indexed.

E-mail Consultations – Consult with a trained, certified search engine marketing specialist by e-mail.

Content and Copywriting – Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates. Should your web site require additional content oriented pages or articles to meet the needs of your visitors to increase the success rate of your search engine marketing campaign, content development services are available.

Search Engine Ready HTML Coding - The HTML of your web pages must be properly coded to ensure high search engine positioning potential.

Phone Consultations – Consult with a trained, certified search engine marketing specialist by e-mail.

Additional Web Site Advertising & Visibility – Your text ad will be placed on other web sites that your very own target market will be visiting.

Link Building – There’s no denying the power of links in terms of online marketing. Search engines use links as a way to determine how valuable and relevant your site is and people use links to move from one site to another. Building quality links from relevant sources can go a long way toward improving your search rankings, but it can also drive tons of targeted traffic.

Monthly Search Engine Ranking Monitoring and Reporting - Your search engine positions will be monitored and reported to you on a monthly basis.

Search Engine Marketing Guide

There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

The following is a simple guide to search engine marketing. Although it is meant for beginners, it can also be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further study.

Take it one step at a time and you’ll soon understand the basics of search engine marketing…

Keywords & Search Terms – The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.