Articles as links The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them to places interested in quality articles. When you write articles for free you are typically given a by-line or author bio which you can link to your website. Most of these articles get picked up by many other sites which can provide us with valuable link backs. Where do I submit articles in my field? Some places will accept articles automatically and some require editorial approval. If you know your industry well you should know some places that accept articles. And if you have distributed it correctly, it will sit on hundreds of different web sites. Publishing informative articles on your own website and marketing them on social media and press release sites etc. is a great SEO tactic and the rewards can be plentiful.
If someone re-publishes your article then that’s fine, but don’t go out of your way to get an article published twice, only one copy will rank in the search engines and pass weight to your site. There is another important factor you need to remember. Once you have distributed an article online, it will exist online FOR A VERY LONG TIME – with YOUR NAME attached to it. And if you have distributed it correctly, it will sit on hundreds of different web sites. Clawing an article back at some point in the future will be a very difficult if not impossible task. Don’t publish any of your articles in more then 1 place. This one rule will help you on so many different levels with SEO. Publishing the article on your own site and article sites is a complete waste of time as article sites generally generate very little traffic and only one copy of the article will be counted by the search engines. Typically it is a good idea to review the editorial guidelines of websites before submitting articles.
This means you need it to reflect positively on your name, and on your business, not just now, but for a long time into the future. And an article you have put together in just five minutes with little care or attention is unlikely to do you or your business any justice. If you want article submissions to work for you as an online marketing strategy, it is absolutely essential that you give the highest priority to ensuring the quality of the article. Reading a few articles from the site should give you an idea what they are looking for. Don’t post anything really decent that stands a chance of getting links to an article directory, publish the good stuff on your own site in a blog or articles category and publish all of your OK articles on article directories. In addition to searching out people in your field you may want to use some of the Yahoo Announcement Groups and other article resources.
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